Posts under Tag: Apple
Hello, I’m a PC and I’ve been made into a stereotype

[youtube=http://www.youtube.com/watch?v=kkZdkHylJ3w] As you would expect, all the Apple Fanboys are hating on the new “I’m a PC” campaign from Microsoft.  In particular, bloggers are pouncing on the fact that the ad was likely created using a Mac.  In my opinion, this is just another example of Alan Wolk’s NASCAR Blindness where the left leaning, Mac loving writers of the online

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The V Curve of Risk Taking in Brand Management

When I was just starting off at P&G as an Assistant Brand Manager, I had a chance to have lunch with John Pepper. Pepper is the former CEO/Chairman of the Board at P&G and is currently Chairman of the Board at Walt Disney Company. Needless to say, the guy knows management and marketing. One of the things I have never

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