Posts under Tag: American Marketing Association
What Grand Theft Auto Can Teach Us About Connecting with Consumers

At the Forward ’09: Brandologie conference in Portland, Tim Stock from Scenario DNA is giving a very interesting presentation on the lessons that brands can learn from the video game Grand Theft Auto about Connecting with Consumers.  My favorite quote in the presentation is Tim’s prediction of the future: “The future is less about building than it is about transforming

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