How many times have you been in a meeting where the sole purpose is for someone to deliver a presentation or pitch?  It could be your agency presenting a new creative idea.  Or perhaps its a start-up that is presenting why you should do business with them. Or maybe you have even been the one giving the presentation? The common

I’m not talking about the Patron variety of tequila shots but instead the mini-book “Tequila Shots” by word-of-mouth and brand identity agency Brains on Fire.  I came across these guys thanks to John Moore’s “Three Reads“ over at Brand Autopsy.  Since it was a lazy Sunday, I spent the morning taking Tequila Shots to see what the style of this agency was all about.   Here is what

Back on Thursday, April 24 I wrote my first Day in the Life of a Brand Manager post. Today seemed like a good day to do the next one in order to show just how different and varied the life of a Brand Manager can be: Thursday, June 5, 2008: 5:30 AM – The bugle alarm clock sound of the

When I started writing this blog, one of the things I wanted it to do was give a peek inside the day to day life of a Brand Manager. The thinking is that it would be helpful for aspiring marketers, students, agencies and anyone else that would like to get inside the head of a BM. I’m hoping to do

“Why don’t you all just fade away.” – Rex Manning, Empire Records  I couldn’t help but think of this quote from my favorite movie when I finished reading Joseph Jaffe’s latest blog post on “Is it time to phase out the creative function“.  In one of the more provocative posts I have read in a long time, Jaffe basically calls