Today’s guest post comes courtesy of Jared Meisel, Management Director, Shopper Marketing at DraftFCB.  Jared is an old friend who I worked closely with while on P&G’s Walmart Customer Team and one of the biggest proponent’s of putting the consumer first. Earlier this month, Brian Reich spoke at the New York Media Information Exchange Group and argued that ad agencies

[youtube=http://www.youtube.com/watch?v=kkZdkHylJ3w] As you would expect, all the Apple Fanboys are hating on the new “I’m a PC” campaign from Microsoft.  In particular, bloggers are pouncing on the fact that the ad was likely created using a Mac.  In my opinion, this is just another example of Alan Wolk’s NASCAR Blindness where the left leaning, Mac loving writers of the online

I was up in Cincinnati last week for a session on Digital Marketing (finally meeting Deb Schultz in person).  My part in the whole thing was giving a presentation on what Digital Marketing inspires me.   Still need to add more examples of CPG brands but this is what I presented as starters.  UPDATE: SlideShare.net named this a “featured” presentation.  That always

Just read a great presentation by Paul Isakson on the Future of Marketing. One of my favorite slides was a quote from a marketer at Nike: “We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” – Trevor Edwards, VP Global Brand & Category Management at Nike The game of advertising