“The amount of change in marketing over the past 3 – 5 years probably equals the amount of change over the past 30 years.” – Robert Liodice, CEO, ANA (Association of National Advertisers) Let’s face it; it used to be a lot easier to be a Brand Manager.  People were looking for brands that delivered functional benefits like “better tasting”

David Armano is only a few weeks into his new gig at Dachis Corporation and he’s already back contributing to the Social Media space with another great presentation.  This time Armano talks a look at what the Future of Advertising might just look like for Ideas, Products, Interactions, Service and Conversations. The Future of Advertising. WTF? View more presentations from

For the past century, there has been an “exclusivity of creativity” in the world of marketing.  For great advertising, Brand Managers only had one place to turn – Madison Avenue. But something remarkable happened over the Super Bowl this year that put the “exclusivity of creativity” at risk.  For the third year in a row, Doritos ran a Consumer Generated

I’m not going to say where I stand on the political spectrum, but I have to give props where they are due for a brilliant piece of marketing.  Election 2008 will go down in history as the year politics forever became Brand Marketing. [youtube=http://www.youtube.com/watch?v=Qq8Uc5BFogE] Thanks to Mitch Joel for the tip

This past Monday, my friends at PlaceVine moved out of Beta to launch their Web-Based Service to connect Marketers to Brand Integration Opportunities in Film, TV, and New Media.  Here is the announcement.  Congrats to both Adam and Greg (the company co-founders). October 20, 2008.  PlaceVine today announced the conclusion of its successful beta and the general availability of The