Tod Sacerdoti, CEO of BrightRoll, sent me a note today about a new presentation his company just released that details why marketers should about attention to the online video advertising market.  Called “POV: Point of Video“, it includes some great stats such as: Video is larger than Search (33 billion video views vs 15 billion searches) Online Video Advertising will

Back in 2006, Google’s CEO Eric Schmidt infamously said that brand advertising was “The last bastion of unaccountable spending in corporate America.” Yet during the 2010 Super Bowl, Google did what many would have called unthinkable just a few years ago… they ran a piece of brand advertising on the largest advertising stage in the world. Supporting their Search Stories

“What we really need is a mind-set shift…that will make us relevant for today’s consumers.  From ‘telling and selling’ to building relationships.” – Jim Stengel, Former P&G CMO at 2007 AAAA Conference One of the most glamorous parts of a Brand Manager’s job has always been creating television advertising.  In fact, it ranks up there as one of the top

Shiv Singh pointed the way to a graphic that perfectly captures what Brand Managers are faced with today.  The complexity of marketing and media choices has exploded since the 1980′s.  But at the same time, this is what makes it so fun to be in brand marketing right now

I have to admit,this is one of my favorite print ads out there.  But then again, I seem to have a soft spot for great liquor advertising. In the world of Consumer Packaged Goods, Knob Creek is going through what we call “allocation.”  And allocation is usually a bad thing for a brand… a really bad thing.  But the marketers