The buzz around the marketing water cooler this morning is about a report by Lisa Bradner of Forrester entitled “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age.” In the report, Lisa makes the provocative statement that our industry should change the name “brand manager” to “brand advocate” as a response to the fundamental changes brought about
On Friday I had quite the shock when my email inbox was suddenly filled with notifications of new followers on Twitter. A quick check of Tweetdeck gave me the answer when I was humbled to learn that Ad Age had named me one of “25 Media People to Follow on Twitter.” I have a tough time believing I should be
As someone who lives and breathes digital marketing every day, I am always intrigued to see what the media identifies as the latest and great in digital. In advance of their Ad Age Digital Conference, Ad Age released their 2009 Digital A-List. Making the list this year were: Apple: Apple ads breathe new life into Online creative. Hulu: Top-notch content
I’ve been a huge fan of the new Canadian Club campaign ever since it broke a few months ago. According to the latest article from AdAge, it appears I’m not the only one. The campaign, under the tagline of “Damn Right Your Dad Drank It” has helped Canadian Club reverse one of the longest declines in the spirit industry. From
Lots of great stuff around this week. Here are some of the highlights: Is the Agency Model Broken?: I’ve had this debate/discussion with several of my agency friends. I’ll write more on my opinion this weekend but great post to get you thinking. The conversation at AdAge goes digital: I was really interested in how Twitter exploded at SXSW the other.