Last week, Ian Schafer was the closing keynote for Adweek’s Social Media Strategies conference.  Based on the buzz from Twitter, Ian rocked it as usual.  Thankfully for those of us that couldn’t make it in person, Ian posted the below embedded presentation up on SlideShare.  It is Ian’s usual high quality and definitively worth the read. Social Media Is Mature.

Brian Morrissey over at Ad Week wrote a great article on “Building Brand Through Community.”  In it he talks about how companies like Zappos, Yelp, and Etsy have built their brands through the power of their users instead of relying on massive advertising spends.  What makes the article so informative is that Morrissey talks as someone who understands New Media.  The