Is Twitter Really Good for Brand Advertisers?

The following post was originally written as a guest post for Rob Go from NextView Ventures. As LinkedIn, Zynga, Groupon and other Web 2.0 darlings file to go public, we begin to get a glimpse into the financials behind these companies.  This naturally leads people to speculate on the still private financials of other Web 2.0 leaders such as Facebook

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The Top Reasons People Follow Brands [Infographic]

The folks at Get Satisfaction released a simple but telling infographic that shows the top reasons people follow brands online.  You can click through for the full infographic, which covers things like: How many brands do people follow on Facebook? What happens when people follow a brand

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5 trends that could take down Facebook

A couple of weeks ago, the folks at iMedia Connection reached out to me with a provocative question – could I write an article on the 5 startups that could take down Facebook?  I couldn’t resist the prompt so I proceeded to reach out to some of the folks I respect the most in the digital media space including entrepreneurs,

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Gareth Kay says to “Think Small”

The other day, my friend Gareth Kay was saying that his meme on “we need a new idea about ideas” was growing tired.  Leave it to Gareth to make that comment only to have a new idea in his back pocket to unleash on the world. Which leads us to the below presentation entitled “Think Small” that Gareth presented this

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Partnership 2.0 – My talk at Mashable Connect 2011 on brands and startups

On Saturday, I was fortunate enough to be invited to speak at the inaugural Mashable Connect conference in Orlando, Florida.  As you would expect, Mashable put together a stellar line-up of speakers (myself excluded).  The below is the presentation that I gave on how brands and startups can work together in mutually beneficial partnerships

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