How to Build a Startup that Thrives – SXSW V2V 2013

At the inaugural SXSW V2V this August, I had the opportunity to deliver a 20/20 Vision talk on "How to Build a Startup that Thrives." The talk answered the question of "can today's startups become tomorrow's General Mills or P&Gs?" In the startup … [Continue reading]

Social Media Cannot Be Deleted

Yesterday I happened to catch a Facebook post by Ford's Scott Monty that simply said. "Now THAT's on brand!".  Of course, I had to click through and what I landed on was a BuzzFeed article entitled "Charmin Tweeted, Then Deleted, This Spectacular … [Continue reading]

Don’t Call Us Flyover Country

In September, I had the opportunity to be one of the keynote speakers for the inaugural D2 Cincinnati conference.  Standing for Digital Dialogue, D2 was focused on how brands and retailers make meaningful digital connections with consumers that build … [Continue reading]

Innovation Generation: Why brand–startup partnerships are a must for marketers

This article originally appeared in Upstream, Rockfish's newsletter that shares our insights and points of view across technology, marketing and strategy; our take on current trends; and a look ahead to what’s on the horizon for marketers. You can … [Continue reading]

The Rise of Brand Tech

When the industry talks about startups and technology in the advertising industry, it often receives the shorthand description of "AdTech".  It is a term that I have always struggled with from the perspective of a Brand Marketer.  Most brand … [Continue reading]