The Truth of Selling to Brands vs Agencies

One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I … [Continue reading]

Don’t Bet Against The Midwest

If I was to share the following facts with you, what part of the US would you think I'm talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In … [Continue reading]

You need to learn the rules of the playground first-hand

A few weeks ago, I was invited to give a talk to a large financial services firm that was having an off-site for one of their divisions.  The audience was a group of 60+ marketers that had gathered for a three-day meeting on a variety of topics.  I … [Continue reading]

Looking Back: The Birth of The Brandery

This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that … [Continue reading]

Marc Andreesen’s 7 Traits To Reinventing Industries

Marc Andreesen recently provided his take on the news industry and the opportunities to reinvent the business. But one of the most interesting parts of the post was the very end when Marc outlined the 7 traits that any successful business needs to … [Continue reading]