If someone asked you the #1 website for teens, my guess would be that you’d answer one of the top social networking sites like MySpace or Facebook.  Same goes for the twenty-something set.  Well if so, the most recent TRU Study would have proved you wrong.  I was pretty surprised to see YouTube #1 with 8 of 10 Teens visiting in the

Graham over at Mobile Youth pointed the way to a solid presentation on “Building Lasting Youth Brands”.  The presentation included three key lessons: Base your brand on an enduring truth about young people Keep changing to stay relevant (and “aim off” to avoid becoming dated) Be where they are but don’t confused the delivery with the message [slideshare id=457598&doc=draft-4-1213077845928891-9&w

I have been meaning to read Matt Mason’s The Pirate’s Dilemma for some time now.  I finally got around to it this past weekend and the wait was well worth it.   “The Pirate’s Dilemma tells the story of how youth culture drives innovation and is changing the way the world works. It offers understanding and insight for a time when

At BrandWeek’s “What Teens Want” Conference, my friend Tina Wells from Buzz Marketing Group just did a great presentation on teen trends.  In the presentation she covers what’s hot in music and technology, while also giving a comparison on why The Hills is performing better than Gossip Girls with teens.  Most interesting to me were the 6 key teen trends she highlighted

Have you noticed the badge on this site for Brazen Careerist?  Have you even heard of the site before?  If not, you need to check it out.  In their words: A Brazen Careerist knows that defining your own career, finding the right field, and pursuing it are key ingredients to a fulfilling life. Like the tag line suggests, when you