Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others.  As Brand Managers think about cause marketing programs, they should consider these facts: 87% of Millennials (defined as 16-29) agree that  my priority is to look after my family, charity begins at home. 50% of Millennials agree that regularly donating your time to

On November 6 & 7, the Ypulse Youth Marketing Mashup East will be “where today’s top brand, corporate and social marketers, media professionals, educators and others gather to share successful strategies on marketing to youth with technology.”  The conference is put on by my friend Anastasia Goodstein and should be a great event that I highly recommend.  Hard Knox Life

One of the first posts I ever wrote on Hard Knox Life was about a talk I was giving at the 2008 IEG Sponsorship Conference on “Youth isn’t a demographic, it’s a mindset.“  Well it turns out that IEG took that talk and turned into a cover story for their 8/25 issue of the IEG Sponsorship Report.  You can check

It seems to be Microsoft day here on Hard Knox Life, but they just made a key new hire that should be getting a lot more attention than it is.  According to the folks at ReadWriteWeb, Microsoft Research has hired danah boyd, who is probably the most famous academic in the world focused on youth and social networks.  As RWW

Recently the guys over at Mr Youth, sent me a paper they wrote on Consumer 2.0 and the 5 Rules to Engage a New Breed of Consumer.  Accordingly to them, the following 5 rules dictate how brands should interact with a new breed of “connected” consumers. Authenticity Trumps Celebrity – Consumer 2.0 responds to honest, relevant messaging from peers over marketing