Lots of interesting things for Brand Managers and Marketers to keep an eye on these days in the world of digital.  Here are just a few of things that I found interesting in recent weeks: Massive teams with ComScore to verify how well in-game ads work: Now can argue that gaming is big business.  And in recent years, advertising in

Lots happening in the world of digital and I have been negligent in sharing the news / posts that really caught my eye lately.  So with that, here’s my latest weekly (better called monthly) update: Breathing New Life Into Virtual Worlds – PR 2.0:  Virtual World membership grew by 39% in the second quarter of 2009 to an estimated 579

While summer is upon us, there is plenty of news happening in the world of Digital Marketing.  Here are some of the articles / pieces of news that jumped out to me in recent weeks: Team Wins Netflix $1 Million Crowdsourcing Prize:  For several years, Netflix has had an open challenge that whoever improved their recommendation engine by 10% would

Ever since I added the delicious “What I Am Reading Lately” widget to Hard Knox Life, I have been slacking on writing Weekly Round-Ups as actual blog posts.  I wanted to take the chance to see if people actually miss these posts or if I should just keep using the widget.  Any thoughts from my readers? In the meantime, here

As I was catching up on my RSS reading, two posts by Seth Godin and Fred Wilson really caught my attention as inspiration for the New Year. In the first, Seth Godin posed the question, “Do ads work?” In particular, Seth is asking about digital ads where he feels the mindset of marketers should be “We have an unlimited budget