Last week, quite the debate was started when Fred Wilson from Union Square Ventures wrote a post that shared his thoughts on marketing as it relates to start-ups.  I decided to wait a week to respond because frankly I was kinda fired up about Fred’s disrespect to my profession. You see, apparently Fred has a major issue with the entire

The folks over at JWT Intelligence once again compiled their list of 100 Things to Watch in this coming year.  Like just about trends report, there are hits, misses, and obvious predictions but overall its a nice 10,000 foot view of what we might see this next year.  My personal favorites include: #35 F-Commerce, #56 Near Field Communication, #83 Social

This past Saturday, Y Combinator hosted their 5th Annual Startup School at Stanford.  Featuring speakers such as Mark Zuckerberg, Reid Hoffman and Andrew Mason, the all day event was a first hand account of the ups and downs of creating a new company.  Thankfully for those of us that couldn’t attend in person, the entire event was streamed on Justin.tv. 

“‘Going viral is diametrically opposed to building that trust and relationship between a media property and an audience.  Brands spend all this time thinking about how to make something go viral when they ought to think about how to create a meaningful relationship.’” – Jim Louderback in the New York Times

Love this quote courtesy of Bob Lefsetz: “Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to