Category: Thought Provoking
Business Is About Motion

One of my favorite books of 2012 was Get Lucky: How to Put Planned Serendipity to Work for You and Your Business, which was written by the co-founders of Get Satisfaction.  Get Lucky shows businesses how to succeed by fostering the conditions for serendipity to occur early and often.  One of the principles in the book is “Motion”, the skill of putting

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The Value of Wearing Two Hats

Every day in business, I wear two hats (metaphorically of course).  The first hat is in the agency world as the Chief Marketing Officer at Rockfish.  The second hat is in the start-up investor world, both as the co-founder of The Brandery and as a partner at Brand Ventures.  While these two professions have more differences than similarities, I know

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Brands As API [presentation]

One of our key partners for both Rockfish and The Brandery is Miami University’s Interactive Media Studies Program.   They are really teaching the next generation of business leaders to combine business and technology in their approach to brand building.  Along those very lines, the program recently presented ”Brand As API”, a conceptual framework for understanding new opportunities in branding. This

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Join our Roundtable on the Future of Digital Marketing

This week I am taking part in a fun experiment with a new startup called Roundtable.    Roundtable describes itself in the following way: At Roundtable we’re all about empowering meaningful conversations – between thought leaders, between friends, and between curated communities of strangers. It is a really neat concept and one I became interested in after reading a Roundtable

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“Kentucky for Kentucky” – This is a Kickstarter campaign I can get behind

Thanks for the folks at SocialTimes, I came across one of the coolest Kickstarter campaigns that I have seen yet.  ”Kentucky for Kentucky” is aiming to accomplish the following: With your help, we are going to crowd-fund, produce, and air the most epically kick ass Super Bowl 2012 commercial for the great Commonwealth of Kentucky. For Kentucky by Kentuckians. That’s what

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