Shopper Marketing [shop-er mahr-ki-ting] – noun. 1. In-store advertising, promotion and design initiatives that align with and extend supplier equity-building objectives while simultaneously creating a source of differentiation for participating retailers through tailored executions that address specific shopper need-states and activate purchase at the point-of-sale.  Source: Marketing Leadership Council The concept of Shopper Marketing is a relatively new tactic in

I can’t think of many companies that would announce a new product launch on a Friday night.  After all, you miss most of the major news cycles, the financial markets are shut down and people generally have the weekend on their mind. But Zappos.com is not like most other companies.   So it came as no surprise to see Tony

Want to see how Microsoft views the world in 10 years?  Check out this amazing compilation video that was previewed at the Wharton Business Technology Conference courtesy of Microsoft Labs (if in RSS, click through to see): If you visit the Microsoft Labs, you can also see longer videos for: Retail Future Vision (featured below) Manufacturing Future Vision Banking Future

Digital has emerged as a dramatic influence of both online AND offline purchases over the past year according to Resource Interactive.  In an extremely engaging and though provoking presentation on the importance of the Digital Shopping Experience, Resource outlines what brands needs to pay attention to in this channel.  They also go into deeper detail in the White Paper they

Been slammed in meetings all week but wanted to share the following links that caught my attention.  Have a great long weekend! Adaptive Path: “Identifying Mobile Internet Usage through PC Deprivation” – This is one of the more fascinating pieces of research I have seen in a long time.  Very cool stuff. Digital Next: “A Glimpse Into the Store of