Category: Presentation & Stats
JWT – 100 Things to Watch in 2011 [presentation]

The folks over at JWT Intelligence once again compiled their list of 100 Things to Watch in this coming year.  Like just about trends report, there are hits, misses, and obvious predictions but overall its a nice 10,000 foot view of what we might see this next year.  My personal favorites include: #35 F-Commerce, #56 Near Field Communication, #83 Social

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Managing brands in a social economy [presentation]

Great presentation by Tim Stock that serves as “an introduction to culture mapping and the implications to the creative process and the semantic web.” Culture Mapping, managing brands in a social economy

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Get Satisfaction’s take on Evolution of Social CRM [infographic]

My friends over at Get Satisfaction just posted the below infographic that provides a great snapshot of “The Evolution of Social CRM.” Some key points to call out that Brand Marketers should think about: 77% of customers look for incentives and coupons on social media sites. 80% of US consumers use social media to verify purchase recommendations. 43% of US

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“Brands As Media” – My take at the AdAge Media Evolved Conference

Later on today, I will be presenting at Ad Age’s Media Evolved Conference in New York City.   The event is about 2 hours in already and I’ve been really impressed by my fellow speakers including Dana Anderson of Kraft and George Bodenheimer of ESPN. My presentation is later this afternoon and I’ll be talking about “Moving Beyond Advertising” and how

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10 Things CEOs Need to Know About Design [presentation]

10 Things CEOs Need to Know About Design

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