The other day, my friend Gareth Kay was saying that his meme on “we need a new idea about ideas” was growing tired. Leave it to Gareth to make that comment only to have a new idea in his back pocket to unleash on the world. Which leads us to the below presentation entitled “Think Small” that Gareth presented this
On Saturday, I was fortunate enough to be invited to speak at the inaugural Mashable Connect conference in Orlando, Florida. As you would expect, Mashable put together a stellar line-up of speakers (myself excluded). The below is the presentation that I gave on how brands and startups can work together in mutually beneficial partnerships
Lately I have been thinking a lot about the trend of “Online to Offline” and how digital is transforming human behavior. So it was a bit serendipitous that I ran across the two below presentations by Paul Adams. A former Googler, Paul is now a Product Manager at Facebook. In these presentations, he outlines how social networking is really tied
Over the past several years, QR Codes and Tagging have been all the rage in marketing circles. Personally I have been pretty negative on the upside of QR codes vs barcode scanning. Coming from a CPG world, space on the physical package is the most valuable asset there is. A major package change only happens every few years and its
The folks over at JWT Intelligence once again compiled their list of 100 Things to Watch in this coming year. Like just about trends report, there are hits, misses, and obvious predictions but overall its a nice 10,000 foot view of what we might see this next year. My personal favorites include: #35 F-Commerce, #56 Near Field Communication, #83 Social
