So I can officially announce that as of October 1st, I will be P&G’s new Global Marketing Digital Brand Strategist. So what exactly is a Digital Brand Strategist?  Well frankly a lot of that is going to be figured out on the job since this is a completely new position for P&G Marketing.   At the highest levels, the job

I came across this interesting site from P&G thanking our agency partners as we won Advertiser of the Year at Cannes.  Honestly at first I wondered if this was an officially sanctioned P&G effort but it appears to be.  I need to find out who did this internally to applaud them since it does a good job of not taking ourselves too

When Piers Fawkes at PSFK writes a post entitled “How Long Can P&G Last“, you know it is going to catch my attention. Piers drives a very interesting question when he writes: More and more consumers appear to be attracted to ‘real’ brands – brands with soul, history and substance – brands like Innocent Drinks or Method soap. These brands

I had a very interesting conversation this evening where someone asked me “Why do I blog?”….”Why am I trying to do the whole Hard Knox Life thing?”  It’s a question I have seen plenty of other bloggers answer.  Some do it for creativity, some do it to vent and some do it because they just love to write.  Frankly I

I was pleasantly surprised to see this write-up in the LA Times about the partnerships brands are forming with Varsity Spirit to reach teens through cheerleading and dance.  Before moving down to my current role, I actually started this partnership for P&G, first signing up Secret as a sponsor and then expanding the deal to include Herbal and Cover Girl.  Cheerleading has