Over the past few days, I have been fascinated by the response on Twitter and in the blogosphere about the P&G program with Tide Loads of Hope.  On Friday afternoon, I decided to add my perspective to a post made by Peter Kim on his site Being Peter Kim.   Peter was one of the Social Media / Digital experts who

I just wanted to say a huge thank you to everyone that helped P&G last night with our Loads of Hope program.  In just over 4 hours, we raised $50,000 for charity… a sum that was then matched by the Tide brand.  It’s amazing that through the power of Social Media and the support of some wicked smart people, you

Tide has provided Loads of Hope – and clean clothes – to families in desperate need of support in the aftermath of Hurricane Katrina and the Southern California wildfires. To raise money for Loads of Hope, you can buy a really cool vintage t-shirt by visiting www.Tide2.com.   All profits go to charity so please buy yours today.  (Full disclosure: P&G

This month, Jim Stengel officially retired as Chief Marketing Officer of Procter & Gamble.  As the leader of the largest spending marketing organization in the world, Jim was often named the most influential marketer and brand-builder in the industry.  Last week, he gave his final speech as P&G’s Chief Marketing Officer, speaking at the Association of National Advertisers Masters of

Gillette announced yesterday they are teaming up with video game maker EA Sports to launch the Gillette-EA Sports Champions of Gaming competition that will match gamers against some of the top athletes in sports including Tiger Woods, Roger Federer and Derek Jeter The Gillette — EA Sports Champions of Gaming — the world’s largest multi-sport gaming tournament — will officially