Over on Quora, Tristan Walker asked me to answer the question of “What will it take to build the next Procter & Gamble?”  It is a fun question when you think about what it will take to turn one of today’s technology darlings into a company that can last over 100 years.  Given the positive response I received on the

Hands down one of my favorite TV commercials in recent memory has to be the Old Spice “Smell Like a Man, Man” campaign starring @IsaiahMustafa.  You probably know it better as the “I’m on a Horse” ad.  Not only did the campaign take home multiple awards at Cannes this year, but it truly crossed over to pop culture (my favorite

An interesting trend has been cropping up over the past few years as marketers have begun to pay an increasing attention to dads as a target consumer.  It is a trend that has merit thanks in part to a changing consumer.  As Nielsen pointed out in a study last year: the traditional roles of men and women are being redefined

One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards.  In it’s 36th year, I think the 2010 show might just be one of the most exciting ones yet.  Yeah I am biased but we have announced Mark Burnett as our Executive Producer, moved the show to the Nokia Theatre in

Following up on my post about my new role at P&G, the Cincinnati Enquirer had a great story in Sunday’s paper about our goals with Digital Content and moving the Soap Opera genre online.  As the story states: The Webisode [A Parent is Born] is the latest example of how P&G, the inventor of the daytime drama, has moved beyond the soap