Hands down one of my favorite TV commercials in recent memory has to be the Old Spice “Smell Like a Man, Man” campaign starring @IsaiahMustafa. You probably know it better as the “I’m on a Horse” ad. Not only did the campaign take home multiple awards at Cannes this year, but it truly crossed over to pop culture (my favorite
An interesting trend has been cropping up over the past few years as marketers have begun to pay an increasing attention to dads as a target consumer. It is a trend that has merit thanks in part to a changing consumer. As Nielsen pointed out in a study last year: the traditional roles of men and women are being redefined
One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards. In it’s 36th year, I think the 2010 show might just be one of the most exciting ones yet. Yeah I am biased but we have announced Mark Burnett as our Executive Producer, moved the show to the Nokia Theatre in
Following up on my post about my new role at P&G, the Cincinnati Enquirer had a great story in Sunday’s paper about our goals with Digital Content and moving the Soap Opera genre online. As the story states: The Webisode [A Parent is Born] is the latest example of how P&G, the inventor of the daytime drama, has moved beyond the soap
“They say that time changes things, but you actually have to change them yourself.” – Andy Warhol Without a doubt, I am going to look back on September 2009 as a month of lots of great change in my life. In fact, two big milestones happened last month that I wanted to share…one personal and one business. First on the
