I recently I came across a brand whose concept I just love, Help Remedies. The brand is taking what Method did for Home Care (and now Personal Care) and applying the concept to Health Care.  The company is bringing simple, yet elegant packaging/design to health care products, while using a singular benefit such as “help, I have a headache.” I love this concept

When I was growing up, soccer was my sport of choice despite the fact I lived in the very football crazy town of Canton, Ohio (home of the Pro Football Hall of Fame).  I started playing when I was six years old and since that time, Adidas has been one of my favorite brands.  In the early years, the brand served as a statement for

Is it a sign that you have a problem when you love a brand, but have never actually tried the product? Because if so, I should probably be committed for the respect I have for innocent drinks, a line of fruit smoothies/juices d that you can only get in Europe (for now). In my eyes, innocent is a stellar example

If you havent subscribed to Thrillist.com yet, you just got two more reasons to do it with the launch of their Las Vegas and Chicago editions. Thrillist is a “quick, free, daily email that sifts through the crap to find guys the best in everything from food, drink, and gear, to services and travel.” Check it out&#

If a brand hopes to breakthrough the cluttered marketplace, a sense of authenticity and community needs to be a cornerstone of their brand equity. Consumers want to develop a relationship with a brand and in many cases, they are looking for brands that could become a physical manifestation of a Third Place. The concept of a “Third Place” refers to