Today is the official launch of “The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning” by my good friend Bob Gilbreath of Bridge Worldwide. Since Pete Blackshaw did such a great job summarizing the book over at AdAge, I will save you another recap. After all, Pete summed up the reason to read the book best

I have to admit,this is one of my favorite print ads out there.  But then again, I seem to have a soft spot for great liquor advertising. In the world of Consumer Packaged Goods, Knob Creek is going through what we call “allocation.”  And allocation is usually a bad thing for a brand… a really bad thing.  But the marketers

Up until just a few weeks ago, I had no idea what Aardvark was.  But then the ever helpful John Battelle introduced me to Aardvark co-founder Max Ventilla.  Since that introduction, I have become a huge fan of Aardvark. So what exactly is Aardvark?  Well for starters, here are a few the one-liners the company says they have used to

A couple of weekends ago, Cindy and I headed down to Dallas for a little road trip.  Just outside of town, we decided to stop for dinner and try something new.  Thanks to this little bit of spontaneity, we discovered Which Wich? Superior Sandwiches, my latest entry in “Brands I Love.” At first glance, Which Wich is similiar to Potbelly

Refinding is an incredibly cool company that turns discarded rubber tires, tennis balls, and other items into hot fashion accessories like belts, purses, and bags. In their own words:  …each item is made by hand using reclaimed stuff to create one-of-a-kind, couldn’t duplicate it if we knew howfashion accessories. We call it “trashion,” you’ll call it “cool.” I first read about Refinding