Category: Brands I Love
Maker’s Mark launches its first ever TV commercial

It’s no secret that I’m a big fan of Maker’s Mark.  So I was pretty excited when a note landed in my inbox announcing that the first Maker’s Mark TV commercial ever would be airing on TV.  As the email to the Ambassadors proclaimed: Big news from your favorite redhead! For the first time ever, Maker’s Mark has its very

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Old Spice takes social engagement to a whole new level

Hands down one of my favorite TV commercials in recent memory has to be the Old Spice “Smell Like a Man, Man” campaign starring @IsaiahMustafa.  You probably know it better as the “I’m on a Horse” ad.  Not only did the campaign take home multiple awards at Cannes this year, but it truly crossed over to pop culture (my favorite

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The Secret Behind Nike Air [video]

More brilliant work from the folks at Nike.   The blending of marketing and entertainment continues&#

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Have you placed your vote for the People’s Choice Awards?

One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards.  In it’s 36th year, I think the 2010 show might just be one of the most exciting ones yet.  Yeah I am biased but we have announced Mark Burnett as our Executive Producer, moved the show to the Nokia Theatre in

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Etsy shows the power of consumer co-creation

Are your fans passionate enough about your brand that they would make your ads for you?  If you are Etsy, than the answer is yes thanks to their Handmade Moment contest. I don’t know about you, but if I saw this on TV, I would have never guessed it was “Handmade.&#

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