A first on Hard Knox Life

For the first time, I’m going to try my hand at a sweepstakes here on Hard Knox Life.  I’ve been pretty radio silent with the time commitment of Rockfish, The Brandery and my new little ones at home.  So consider this sweepstakes a bit of payback for sticking with me and not deleting me from your RSS feeds!

Recently the folks at SOL REPUBLIC reached out to me regarding the new Anthem line of headphones that was launching in partnership with Michael Phelps.  These are the headphones you might have seen Phelps wearing at the Olympics when he was getting ready to win all those gold medals!  Needless to say, they are pretty nice.  With the open office environment at Rockfish, I’ve found my own pair of SOL Republic headphones to be a life saver for my concentration.

So I have a pair of Anthem headphones to give away to a reader.  To be eligible, please leave a comment on this post, along with your email so we can contact the winner.  The winner will be selected from comments that are left on this post by Friday, December 7th at 11:59 PM EST.  SOL REPUBLIC will send the headphones directly to the winner.

And by the way: There’s no purchase necessary to participate in this contest, you must be over the age of 18, and it is void where prohibited by law.  For entry, you must leave a comment to be eligible by Friday, December 7th and the number of eligible entries received determines the odds of winning.  The value of the prize is $149.99.

Maker’s Mark launches its first ever TV commercial

It’s no secret that I’m a big fan of Maker’s Mark.  So I was pretty excited when a note landed in my inbox announcing that the first Maker’s Mark TV commercial ever would be airing on TV.  As the email to the Ambassadors proclaimed:

Big news from your favorite redhead! For the first time ever, Maker’s Mark has its very own TV commercials. And, of course, we wanted to give our Ambassadors a sneak peek at the first Maker’s Mark spot, before it appears on television for the general public. That’s right, you’re seeing it first! Just go to http://www.youtube.com/makersmark to check it out!

The first airing of the commercial will be on Tuesday during “Deadliest Catch” on Discovery.  But in the meantime, you can head to YouTube or check out the commercial below.

Old Spice takes social engagement to a whole new level

Hands down one of my favorite TV commercials in recent memory has to be the Old Spice “Smell Like a Man, Man” campaign starring @IsaiahMustafa.  You probably know it better as the “I’m on a Horse” ad.  Not only did the campaign take home multiple awards at Cannes this year, but it truly crossed over to pop culture (my favorite is “I’m on a cake”).

Now the Old Spice team has dialed it up through a stellar social media campaign that takes engagement to a whole new level.  Lots of brands have used Twitter as a way to have a dialogue with consumers.  But in what I think is a first, Old Spice is actually doing a YouTube video response to people who mention the Old Spice campaign on Twitter.  Even better, the video responses actually have Isaiah Mustafa responding in character in the video.  So far celebs like @TheEllenShow, @ApoloOhno and @KevinRose have been lucky enough to receive responses.    My personal favorite has to be the response to @TheEllenShow [embedded video below]


Old Spice Responds to @TheEllenShow

Disclaimer – I work at P&G, which owns the Old Spice brand.  But it is still a really cool digital marketing campaign.

Have you placed your vote for the People’s Choice Awards?

One of the great properties that I get to work on at P&G Productions is the People’s Choice Awards.  In it’s 36th year, I think the 2010 show might just be one of the most exciting ones yet.  Yeah I am biased but we have announced Mark Burnett as our Executive Producer, moved the show to the Nokia Theatre in Los Angeles and formed a pretty cool alliance with MySpace.  Those are some cool changes.

And with all that, we have also made it even easier to cast your vote for this year’s winners with voting on both PeoplesChoice.com and on MySpace.  So have you voted yet? [end commercial message]