You won’t find many campaigns that have been as popular as Old Spice over the past 6 months.  The original “Smell Like a Man, Man” spot was a pop culture hit and their Twitter / YouTube campaign set a new bar for social media campaigns.  Of course with success like that, you are going to get more than a few

“Watching this movie makes you want to run from the theatre, grab your laptop and build your own empire.  You’ve got the ability.  If you’re not starting, it’s sour grapes, you just don’t believe in yourself enough, you’re just not motivated enough.” – Bob Lefsetz At this point, I would imagine that most people who read this blog have already

On Sunday, I picked up a tweet from MeetUp CEO Scott Heiferman, who took notice about one of the subjects I tend to write / tweet about: .bbpBox{background:url(http://a1.twimg.com/profile_background_images/95010920/Picture_82.jpg) #9ae4e8;padding:20px;}p.bbpTweet{background:#fff;padding:10px 12px 10px 12px;margin:0;min-height:48px;color:#000;font-size:18px !important;line-height:22px;-moz-border-radius:5px;-webkit-border-radius:5px}p.bbpTweet span.metadata{display:block;width:100%;clear:both;margin-top:8px;padding-top:12px;height:40px;border-top:1px solid #fff;border-top:1px solid #e6e6e6}p.bbpTweet span.metadata span.author{line-height:19px}p.bbpTweet span.metadata span.author img{float:left;margin:0 7px 0 0px;width:38px;height:38px}p.bbpTweet a:hover{text-decoration:underline}p.bbpTweet span.timestamp{font-size:12px;display:block} Interesting that a P&G marketer (@daveknox) tweets about venture capital. A snapshot

Vivaldi Partners recently released a study entitled “Social Currency” that looks at why brands need to build and nurture social currency.  Social Currency is one of those sayings your hear tossed around, but no one ever really defines it.  That is one of things that makes the Vivaldi study so interesting.  In the words of Vivaldi’s founder, Erich Joachimsthaler,  Social