Through my posts on Brand Manager 2.0, I have written quite a bit about how technology is changing the job of a marketer today. Of course, that means I was quite a fan of this infographic from Pardot which talks about a Modern Marketer being part artists and part scientist. In their words, a modern marketer must master: Written Content Visual
Chris Erb, VP of Brand Marketing at EA SPORTS, took to the stage at TEDxCincy in May 2012 to tell the story of how brands like EA SPORTS, Taco Bell and Fiat are changing their approach to marketing. In the talk, he covers how brands need to look at Collaboration, Lifestyle, and Engagement as new planks in their marketing plan.
Looking forward to next year’s Board Meeting and the introduction of Brandcenter’s new director. Helayne Spivak to be the new director of @VCU_Brandcenter !We are so excited to share this news! adage.com/article/agency… — VCU Brandcenter (@VCU_Brandcenter) June 19, 2012 Rick Boyko leaves behind big shoes for Helayne to fill
Sometimes you come across a brand experience that was just so amazing, you have to tell people about. For me, that experience came this weekend from an unlikely place – a baby monitor manufacturer. One of my tasks on my to do list was to set up our two newly purchased baby monitors at the house. Being the geek that
This week, Facebook will hold its annual F8 Developers Conference in San Francisco. Much like Apple’s WDC, this event has become the time of year when Facebook announces the biggest changes on their platform. Given the 800MM+ users on Facebook and the $2 billion plus in advertising spent on the site, that means F8 is in turn a must watch