This week, Facebook will hold its annual F8 Developers Conference in San Francisco.  Much like Apple’s WDC, this event has become the time of year when Facebook announces the biggest changes on their platform.  Given the 800MM+ users on Facebook and the $2 billion plus in advertising spent on the site, that means F8 is in turn a must watch

Tom Bernthal from Kelton Research passed along an interesting study from IBM that shows the perception gap between consumers and businesses when it comes to the uses of social media. While brands hope that consumers follow them on social media for emotional reasons, it is more likely they are following for very practical reasons (to get a discount or make

This post was originally published on the Rockfish Blog. There are few events in the world of business that bring together a more diverse group of people than the annual Consumer Electronics Show in Las Vegas.  The event literally has hundreds of thousands of people who descend upon the Convention Center at the Hilton Las Vegas to see the latest

On Thanksgiving, Steve Blank wrote a very timely post entitled “When it’s darkest, men see the stars” that talked off the current economic upheaval and the future of American business.   Where many see a time of uncertainty, Blank perfectly captured the potential that he foresees when he wrote: I believe that we will look back at this decade as the beginning

Over the past year, I have written several times about a trend I call “Brand Manager 2.0″  Whether it’s becoming a Marketing Technopologist or facilitating conversations with consumers, Brand Manager 2.0 is about evolving as marketers to the changing landscape around us. I put the together the below presentation to talk more about this trend of Brand Manager 2.0 and