Category: Digital Marketing
SXSW has become a must attend event for marketers

Next weekend, tens of thousands of people are going to descend on Austin, Texas for the annual South by Southwest Festival (SXSW).   Started in 1987, SXSW consists of three different festivals – film, interactive and music.  Historically the music festival has been the largest draw, though that has been changing in recent years as the interactive festival has gained prominence.

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Get Satisfaction’s take on Evolution of Social CRM [infographic]

My friends over at Get Satisfaction just posted the below infographic that provides a great snapshot of “The Evolution of Social CRM.” Some key points to call out that Brand Marketers should think about: 77% of customers look for incentives and coupons on social media sites. 80% of US consumers use social media to verify purchase recommendations. 43% of US

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Facebook’s latest profile update is about advertisers, not consumers

As you have probably heard by now, today Facebook introduced improvements to profiles on the site.  As they called out in the blog post announcement: The new Facebook profile makes it easier for you to tell your story and learn about your friends. It now has more room for your photos and experiences, and it includes new ways to share

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Can Social Entertainment “save” MySpace?

MySpace made a splash this week with a relaunch that focuses on Social Entertainment instead of Social Networking.  So does “Social Entertainment” mean?  Well according to VentureBeat: Instead of trying to compete with Facebook as a social network…  the new Myspace will focus on sharing and finding music, television, games, moves, and photos. The Digerati have written off MySpace for

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How the mobile landscape is changing

Solid presentation on mobile courtesy of Jim Cuene of General Mills

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