Category: Digital Marketing
Why are brands still “renting” audiences?

Darren Herman from kbs+p had a though provoking post this morning about the “Golden Age of Ad and Marketing Technology.”  He wrote that: Gone are the days where we continually rent audiences from media companies and pay them significant dollars time and time again.  We should not have to do that continuously if we have platforms that allow us to

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A Must Read – Mary Meeker’s Annual Internet Trends Report

KPCB Internet Trends –

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The Value of Wearing Two Hats

Every day in business, I wear two hats (metaphorically of course).  The first hat is in the agency world as the Chief Marketing Officer at Rockfish.  The second hat is in the start-up investor world, both as the co-founder of The Brandery and as a partner at Brand Ventures.  While these two professions have more differences than similarities, I know

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Klout’s version of March Madness

Last week I got a fun invitation from the crew over at Klout asking me to participate in Agency Insanity, their version of March Madness.  Instead of college hoops though, this bracket is a match-up of marketers from different agencies.  In Agency Insanity, marketers compete head-to-head in a bracket on who has more influence. The bracket has 6 rounds of

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Putting “Media” Back Into “Social Media”

I recently had the opportunity to provide a guest post for GraphEffect, a startup that I’m honored to be an adviser for.  You can read the post on their Edges & Nodes blog or take a read below: When the tech industry tried to come up with a new term to describe Friendster, MySpace and other social networking platforms, “social

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