Branding a Lifestyle of Engagement [video]

Chris Erb, VP of Brand Marketing at EA SPORTS, took to the stage at TEDxCincy in May 2012 to tell the story of how brands like EA SPORTS, Taco Bell and Fiat are changing their approach to marketing.  In the talk, he covers how brands need to look at Collaboration, Lifestyle, and Engagement as new planks in their marketing plan.  The talk is definitely a must watch.

TEDxCincy – Chris Erb

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