Last week I got a fun invitation from the crew over at Klout asking me to participate in Agency Insanity, their version of March Madness. Instead of college hoops though, this bracket is a match-up of marketers from different agencies. In Agency Insanity, marketers compete head-to-head in a bracket on who has more influence. The bracket has 6 rounds of competition and people are seeded based on their Klout Scores.
Klout gets credit for some solid B2B marketing on this one for sure. Agencies are a key target audience for them and what better way to get their attention than to throw a little competition into the mix. After all, which agency wouldn’t want to be able to take home the title of Klout’s Most Influential Social Media Marketer?
I’m always up for a little competition and I could use your help. In the first round of the Agency Insanity Tournament, I’m up against Maggie Ratigan, a Media Planner at AKQA. My team name is ROC-DK. You can help me advance to the 2nd Round by visiting the bracket matchup and giving me +K. Our CEO/Founder of Rockfish, Kenny Tomlin, is also in the bracket as ROC-KT. He’s faced with a tough first round match-up, going against my fellow VCU BrandCenter Board Member, Gareth Kay.
The tournament is taking place over the next two weeks with Round 1 today, Round 2 on March 21, Sweet 16 on March 22, Elite 8 on March 23 and then Final Four on March 26. You can log-in daily to ”Give +K’s”. I appreciate the help!