One of our key partners for both Rockfish and The Brandery is Miami University’s Interactive Media Studies Program. They are really teaching the next generation of business leaders to combine business and technology in their approach to brand building. Along those very lines, the program recently presented ”Brand As API”, a conceptual framework for understanding new opportunities in branding. This model was unveiled at SXSW Interactive in March 2012 and the presentation is embedded below.
About Dave Knox
Dave Knox is CMO for Rockfish, one of the fastest growing digital agencies in the country. Dave is a partner in Rockfish Brand Ventures, serves on the Board of VCU Brandcenter, and is the co-founder of The Brandery – one of the top 10 startup accelerators in the country.