The other day, my friend Gareth Kay was saying that his meme on “we need a new idea about ideas” was growing tired.  Leave it to Gareth to make that comment only to have a new idea in his back pocket to unleash on the world.

Which leads us to the below presentation entitled “Think Small” that Gareth presented this past week at Future Flash 2011, an event in Collingwod, Canada curated by Contagious Magazine for the Institute of Communication Agencies.  In the presentation, Gareth rips against the idea of “Big Ideas” and “Big Audiences” , arguing that “we’ve confused the end with the means.”  In the midst of this argument, he even manages to mix it some brilliant Tom Fishburne cartoons.

All in all, its a great new presentation by Gareth and one I hope to see in person someday soon.

Side note – Slide 42 might just be the most brilliant t-shirt ever… “Houston, we have an opportunity.”  Well done.