Lately I have been thinking a lot about the trend of “Online to Offline” and how digital is transforming human behavior. So it was a bit serendipitous that I ran across the two below presentations by Paul Adams. A former Googler, Paul is now a Product Manager at Facebook. In these presentations, he outlines how social networking is really tied to basic consumer behavior. Or as Paul eloquently puts it:
Social networking is a means to an end. You need to understand what the end is.