Lately I have been thinking a lot about the trend of “Online to Offline” and how digital is transforming human behavior.  So it was a bit serendipitous that I ran across the two below presentations by Paul Adams.  A former Googler, Paul is now a Product Manager at Facebook.  In these presentations, he outlines how social networking is really tied to basic consumer behavior.  Or as Paul eloquently puts it:

Social networking is a means to an end.  You need to understand what the end is.

Bridging the gap between our online and offline social network

How Your Customers’ Social Circles Influence What They Buy, What They Do and Where They Go