As we started up the Cincinnati office of Rockfish last Fall, we had a “wish list” of brands that we hoped to work with. At the top of that list was 143 year-old, Cincinnati-based US Playing Card, maker of Bicycle, Aviator, and Bee. When you think about classic brands, you can’t do much better than their portfolio.
On the other hand, playing cards are the classic type of business that are being disrupted by digital. On the heels of the poker craze of the 2000’s, card playing is still extremely popular. But today, people are as likely to play cards on Facebook as they are to play around a table. This fact was not lost on US Playing Card, which was one reason they named Rockfish as their Digital Agency of Record earlier this year.
Last week, we had a chance to bring our first work to market as part of our partnership with Bicycle and US Playing Card. Under the new tagline of “Play on, Players”, we helped Bicycle relaunch their social presence including:
- Newly redesigned Facebook Page: Exclusive limited edition cards (including this awesome Big Gun Military Deck), rules to play your favorite games, and great giveaways.
- YouTube channel: The source for the best playing card videos…from magic to card games to cardistry
- Relaunched Twitter: Featuring exclusive products, special videos, tips and discussions.
There is going to be even more exciting work coming from Bicycle and US Playing Card in the coming months. If you want to be the first to hear about it, be sure to like Bicycle on Facebook, follow them on Twitter and subscribe over at YouTube. I promise that you won’t be disappointed.