My friends over at Get Satisfaction just posted the below infographic that provides a great snapshot of “The Evolution of Social CRM.” Some key points to call out that Brand Marketers should think about:
- 77% of customers look for incentives and coupons on social media sites.
- 80% of US consumers use social media to verify purchase recommendations.
- 43% of US consumers say brands should use social media to help customers.
- 50% of companies have created an online community but failed to manage it properly (according to Gartner)