Get Satisfaction’s take on Evolution of Social CRM [infographic]

My friends over at Get Satisfaction just posted the below infographic that provides a great snapshot of “The Evolution of Social CRM.” Some key points to call out that Brand Marketers should think about:

  • 77% of customers look for incentives and coupons on social media sites.
  • 80% of US consumers use social media to verify purchase recommendations.
  • 43% of US consumers say brands should use social media to help customers.
  • 50% of companies have created an online community but failed to manage it properly (according to Gartner)

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