“Every new beginning comes with some other beginning’s end”

For the first time in over seven years, I am starting a work week where I am no longer an employee of Procter & Gamble.  In fact, instead of working for a company that employees 140,000 people, I now work for one that employees just under 140.

Needless to say, it feels a bit surreal.

On Friday, it was announced that I will be leaving P&G to become the Chief Marketing Officer of Rockfish Interactive.  With the move, I will help to open Rockfish’s first Midwest presence with a new office here in Cincinnati.  Joining me in the move will be Bryan Radtke – fellow P&G marketer, The Brandery co-founder and one of my best friends in the world.

The move is an opportunity that I couldn’t be more excited for.  In just a few short years, Rockfish has been on an incredible growth path.  They won AdAge’s inaugural Small Agency of the Year award in 2009, landed at #3 on AdAge’s Agency A-List this year and just last week were named to the Inc 500.

What really excites me is that Rockfish combines leading agency digital strategy with an entrepreneurial spirit that is truly unique in the industry.    As AdAge called in the A-List Awards:

Even more impressive than its client list is its intellectual-property incubator, formalized with the creation last summer of an internal unit called Rockfish Labs, which has already turned out a collection of web tools. Agency employees are rotated in and out of the Labs unit to foster their entrepreneurial spirits and help keep Labs resources fresh and relevant to projects at hand.

I will be starting at Rockfish towards the end of September.  In the meantime, my days are going to be filled with time at The Brandery, looking for new office space and getting back to regular writing here at Hard Knox Life.

It was a great ride at P&G and I’m looking forward to starting this new professional journey at Rockfish.  I hope to work with many of you in this next phase of my career so please don’t hesitate to reach out if you have ideas on how we can do just that.