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	<title>Comments on: Old Spice takes social engagement to a whole new level</title>
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	<link>http://www.hardknoxlife.com/2010/07/13/old-spice-takes-social-engagement-to-a-whole-new-level/</link>
	<description>A Brand Management blog by Dave Knox @daveknox</description>
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		<title>By: Sesame Street parodies Old Spice &#8220;Smell Like a Man, Man&#8221; [video] &#171; Hard Knox Life (@daveknox)</title>
		<link>http://www.hardknoxlife.com/2010/07/13/old-spice-takes-social-engagement-to-a-whole-new-level/comment-page-1/#comment-8023</link>
		<dc:creator>Sesame Street parodies Old Spice &#8220;Smell Like a Man, Man&#8221; [video] &#171; Hard Knox Life (@daveknox)</dc:creator>
		<pubDate>Mon, 11 Oct 2010 15:49:35 +0000</pubDate>
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		<description>[...] &#8220;Smell Like a Man, Man&#8221; spot was a pop culture hit and their Twitter / YouTube campaign set a new bar for social media campaigns.  Of course with success like that, you are going to get more than a few parodies.  Of [...]</description>
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