Comments on: 5 things every start-up can learn from CPG Brand Marketers

Comments on: 5 things every start-up can learn from CPG Brand Marketers http://www.hardknoxlife.com/2010/04/22/5-things-every-start-up-can-learn-from-cpg-brand-marketers/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: startupbug.com http://www.hardknoxlife.com/2010/04/22/5-things-every-start-up-can-learn-from-cpg-brand-marketers/comment-page-1/#comment-5562 startupbug.com Mon, 26 Apr 2010 14:09:57 +0000 http://www.hardknoxlife.com/?p=2345#comment-5562 <strong>5 things every start-up can learn from CPG Brand Marketers...</strong> Increasingly when I get the question of what my job is, I tell people that I play the role of a “translator.” After all, working in Corporate Marketing, I do not spend my time only focused on a single brand. Instead, my role leads me to interact with... 5 things every start-up can learn from CPG Brand Marketers…

Increasingly when I get the question of what my job is, I tell people that I play the role of a “translator.” After all, working in Corporate Marketing, I do not spend my time only focused on a single brand. Instead, my role leads me to interact with…

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]]> By: @Bcroke http://www.hardknoxlife.com/2010/04/22/5-things-every-start-up-can-learn-from-cpg-brand-marketers/comment-page-1/#comment-5390 @Bcroke Thu, 22 Apr 2010 23:39:11 +0000 http://www.hardknoxlife.com/?p=2345#comment-5390 Great post Dave. I liked the perspective you set up in the beginning with the revenue numbers. I guess I forgot how big the "big" brands were. I think the two most over looked areas for start ups are number 3 and 5. All of them hit the mark, but those particularly stuck out. From my experience I'm not sure if most startups understand that everything they do is a part of their brand. I've seen products or services created without the founders stepping back and looking from a customers perspective, who are we and what do we stand for? How do we make people feel? A great resource around the subject is Guy Kawasaki's Art of the Start. It has a series of questions around branding, mission, etc. that every company should go through with its founders. Do you think its common for startups to bootstrap at the expense of a well designed brand identity? Great post Dave. I liked the perspective you set up in the beginning with the revenue numbers. I guess I forgot how big the "big" brands were.

I think the two most over looked areas for start ups are number 3 and 5. All of them hit the mark, but those particularly stuck out.

From my experience I'm not sure if most startups understand that everything they do is a part of their brand. I've seen products or services created without the founders stepping back and looking from a customers perspective, who are we and what do we stand for? How do we make people feel?

A great resource around the subject is Guy Kawasaki's Art of the Start. It has a series of questions around branding, mission, etc. that every company should go through with its founders.

Do you think its common for startups to bootstrap at the expense of a well designed brand identity?

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