David Armano, SVP Digital at Edelman, is one of the best in the business when it comes to taking complex theories and distilling them into simple graphics. In the below embedded presentation, he takes a “pragmatic look at social media for business and what it takes to succeed.”
Mar
27
2010
David Armano’s call for common sense in social media
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Glad you liked this Dave. Putting the theory into practice.
One of the best decks I have seen on this space. Every brand manager or anyone in marekting should learn this.
Dave this is great, thank you for posting. I'm curious, how many clients are really getting this? I have to think that most see social media only as Twitter and Facebook? Also, are they understanding the commitment and responsibility on their part once they dive into the SM waters?
All new marketing requires a learning curve and Social Media is no different. Brands (which is what I assume you mean by clients) are on the path to figure this out. You have great examples like Best Buy, Dell and Comcast who really get it and are leading the way for the rest of us. We still have to reinforce the fact that social media is not just a bunch of tactics however. But that is no different that when people had to be told that digital was more than just a fancy web site.