Comments on: SXSW Interactive through the eyes of a Brand Marketer http://www.hardknoxlife.com/2010/03/19/sxsw-interactive-through-the-eyes-of-a-brand-marketer/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jim http://www.hardknoxlife.com/2010/03/19/sxsw-interactive-through-the-eyes-of-a-brand-marketer/comment-page-1/#comment-4450 Jim Mon, 22 Mar 2010 15:36:41 +0000 http://www.hardknoxlife.com/?p=2323#comment-4450 Dave, right on. My blog post and learning were very simliar. Great to finally meet you out there! <a href="http://bit.ly/9J8fPC" target="_blank">http://bit.ly/9J8fPC</a> Dave, right on. My blog post and learning were very simliar. Great to finally meet you out there! http://bit.ly/9J8fPC

]]> By: Erick Mcgruder http://www.hardknoxlife.com/2010/03/19/sxsw-interactive-through-the-eyes-of-a-brand-marketer/comment-page-1/#comment-4446 Erick Mcgruder Mon, 22 Mar 2010 00:31:42 +0000 http://www.hardknoxlife.com/?p=2323#comment-4446 Interesting article, I am now a subscriber! Interesting article, I am now a subscriber!

]]> By: DShan http://www.hardknoxlife.com/2010/03/19/sxsw-interactive-through-the-eyes-of-a-brand-marketer/comment-page-1/#comment-4420 DShan Sat, 20 Mar 2010 02:13:27 +0000 http://www.hardknoxlife.com/?p=2323#comment-4420 "Each and every person I talked with had something remarkable to share. My favorite question throughout the weekend became “what is catching your eye right now?” " That right there is where the value lies. That one question boasts opportunity for young companies, great marketing stunts, and ideafreaking on what's happening NOW. Every person there was looking forward. A sea full of doers. All this talk about the letdown is shortsighted and potentially coming from people who aren't ready for what the interactive festival has become, as opposed to what it was. "Each and every person I talked with had something remarkable to share. My favorite question throughout the weekend became “what is catching your eye right now?” "

That right there is where the value lies. That one question boasts opportunity for young companies, great marketing stunts, and ideafreaking on what's happening NOW. Every person there was looking forward. A sea full of doers.

All this talk about the letdown is shortsighted and potentially coming from people who aren't ready for what the interactive festival has become, as opposed to what it was.

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