At the 2010 DICE Summit, Carnegie Mellon University Professor, Jesse Schell, gave a stellar presentation on how the world of game development is transforming popular culture.  As Jesse states in the presentation, games have “crept out and they are going everywhere.”  My favorite quote on this trend is his explanation of geo-caching:  “Because it’s cooler to go walking in the woods if there is a treasure chest at the end.”

The transformation of gaming from a niche audience to an influencer of popular culture is something that should be on the radar of every Brand Marketer.  The below embedded video is a great place to start in learning why.

Read more: http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation#ixzz0gwDevhbm

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This entry was posted on Thursday, March 4th, 2010 at 8:12 am and is filed under Brand Management, Digital Marketing, Presentation & Stats. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.