Tod Sacerdoti, CEO of BrightRoll, sent me a note today about a new presentation his company just released that details why marketers should about attention to the online video advertising market. Called “POV: Point of Video“, it includes some great stats such as:
- Video is larger than Search (33 billion video views vs 15 billion searches)
- Online Video Advertising will be a $4 billion dollar market in less than 4 years
- Almost 178MM unique users watch online video each month in the US
Definitely a worthwhile presentation for anyone thinking about online advertising. Plus Tod deserves credit for actually sending the email himself instead of relying on a PR agency to do his dirty work. That wins big points in my book.
The full presentation is embedded below for RSS readers.