What is the “Point of Video” advertising?

Tod Sacerdoti, CEO of BrightRoll, sent me a note today about a new presentation his company just released that details why marketers should about attention to the online video advertising market.  Called “POV: Point of Video“, it includes some great stats such as:

  • Video is larger than Search (33 billion video views vs 15 billion searches)
  • Online Video Advertising will be a $4 billion dollar market in less than 4 years
  • Almost 178MM unique users watch online video each month in the US

Definitely a worthwhile presentation for anyone thinking about online advertising.  Plus Tod deserves credit for actually sending the email himself instead of relying on a PR agency to do his dirty work.  That wins big points in my book.

The full presentation is embedded below for RSS readers.

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