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	<title>Comments on: Super Bowl Ad shows Google&#8217;s move from Tech to Consumer Marketer</title>
	<atom:link href="http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/</link>
	<description>A Brand Management blog by Dave Knox @daveknox</description>
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		<title>By: A culture defined by brands?</title>
		<link>http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/comment-page-1/#comment-3903</link>
		<dc:creator>A culture defined by brands?</dc:creator>
		<pubDate>Sat, 20 Feb 2010 14:38:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.hardknoxlife.com/?p=2259#comment-3903</guid>
		<description>[...] Like it or not, the marketing orientation is here to stay &amp; will even increase as even the slow to adopt commodity sectors join the marketing revolution.  Even Google, long a poster child for a brand that has been built without much consumer marketing spend, started advertising in the Super Bowl&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Like it or not, the marketing orientation is here to stay &amp; will even increase as even the slow to adopt commodity sectors join the marketing revolution.  Even Google, long a poster child for a brand that has been built without much consumer marketing spend, started advertising in the Super Bowl&#8230; [...]</p>
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		<title>By: PLR Content Guy</title>
		<link>http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/comment-page-1/#comment-3882</link>
		<dc:creator>PLR Content Guy</dc:creator>
		<pubDate>Thu, 18 Feb 2010 03:19:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.hardknoxlife.com/?p=2259#comment-3882</guid>
		<description>I love Google ad, very simple yet effective. I like how they make a simple search into an ad.  </description>
		<content:encoded><![CDATA[<p>I love Google ad, very simple yet effective. I like how they make a simple search into an ad.</p>
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		<title>By: Harvey Stabley</title>
		<link>http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/comment-page-1/#comment-3813</link>
		<dc:creator>Harvey Stabley</dc:creator>
		<pubDate>Thu, 11 Feb 2010 02:39:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.hardknoxlife.com/?p=2259#comment-3813</guid>
		<description>I just don&#039;t know why people thought the Snickers commercial was all that good. It supposedly was the fan favorite but for me, it was just not that creative or funny.</description>
		<content:encoded><![CDATA[<p>I just don&#8217;t know why people thought the Snickers commercial was all that good. It supposedly was the fan favorite but for me, it was just not that creative or funny.</p>
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		<title>By: Linda K</title>
		<link>http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/comment-page-1/#comment-3794</link>
		<dc:creator>Linda K</dc:creator>
		<pubDate>Mon, 08 Feb 2010 17:08:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.hardknoxlife.com/?p=2259#comment-3794</guid>
		<description>I wonder how much of the decision to advertise on Superbowl had to do with the entry of MSFT Bing to the category? (no, I don&#039;t work for MSFT)  </description>
		<content:encoded><![CDATA[<p>I wonder how much of the decision to advertise on Superbowl had to do with the entry of MSFT Bing to the category? (no, I don&#039;t work for MSFT)</p>
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		<title>By: Bob Gilbreath</title>
		<link>http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/comment-page-1/#comment-3792</link>
		<dc:creator>Bob Gilbreath</dc:creator>
		<pubDate>Mon, 08 Feb 2010 11:32:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.hardknoxlife.com/?p=2259#comment-3792</guid>
		<description>One important add: This commercial was created in-house, rather than by an advertising agency. This shows that Google is truly living its Purpose, and a sign that its foray into consumer marketing might be a very different path.  Although I work at an advertising agency for a living, I wish more companies had the in-house passion and creativity to do work like this without hiring outsiders. </description>
		<content:encoded><![CDATA[<p>One important add: This commercial was created in-house, rather than by an advertising agency. This shows that Google is truly living its Purpose, and a sign that its foray into consumer marketing might be a very different path.  Although I work at an advertising agency for a living, I wish more companies had the in-house passion and creativity to do work like this without hiring outsiders.</p>
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		<title>By: Saloni</title>
		<link>http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/comment-page-1/#comment-3788</link>
		<dc:creator>Saloni</dc:creator>
		<pubDate>Mon, 08 Feb 2010 11:07:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.hardknoxlife.com/?p=2259#comment-3788</guid>
		<description>i just hope it could be more engaging and show much more stronger dynamic-ism  : attributes everyone share for Google </description>
		<content:encoded><![CDATA[<p>i just hope it could be more engaging and show much more stronger dynamic-ism  : attributes everyone share for Google</p>
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		<title>By: Peter</title>
		<link>http://www.hardknoxlife.com/2010/02/07/super-bowl-ad-shows-googles-move-from-tech-to-consumer-marketer/comment-page-1/#comment-3786</link>
		<dc:creator>Peter</dc:creator>
		<pubDate>Mon, 08 Feb 2010 04:23:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.hardknoxlife.com/?p=2259#comment-3786</guid>
		<description>Lucid and insightful.  I couldn&#039;t agree more. </description>
		<content:encoded><![CDATA[<p>Lucid and insightful.  I couldn&#039;t agree more.</p>
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