http://www.hardknoxlife.com/2010/01/21/dont-make-the-mistake-of-giving-up-the-voice-of-the-brand/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.hardknoxlife.com/2010/01/21/dont-make-the-mistake-of-giving-up-the-voice-of-the-brand/comment-page-1/#comment-3742 Dave Knox Sun, 31 Jan 2010 13:49:15 +0000 http://www.hardknoxlife.com/?p=2167#comment-3742 Hillang - I agree completely where the CEO only oversees one brand....such as Apple, Zappos, Target, etc. But at my CPG companies, there are hundred of brands. For instance at P&G, you have Tide, Pantene, Pampers, Olay, etc. The CEO cannot be the voice of all of these. The Brand Manager is the role in the company where they only work on that brand. That is why I push for the Brand Manage to be the voice Hillang – I agree completely where the CEO only oversees one brand….such as Apple, Zappos, Target, etc. But at my CPG companies, there are hundred of brands. For instance at P&G, you have Tide, Pantene, Pampers, Olay, etc. The CEO cannot be the voice of all of these. The Brand Manager is the role in the company where they only work on that brand. That is why I push for the Brand Manage to be the voice

]]> http://www.hardknoxlife.com/2010/01/21/dont-make-the-mistake-of-giving-up-the-voice-of-the-brand/comment-page-1/#comment-3738 Hillang Tasap Sat, 30 Jan 2010 19:33:04 +0000 http://www.hardknoxlife.com/?p=2167#comment-3738 It is well suggested that a voice of the brand should be the brand manager because they are the people who construct the framework of branding. But, I think the best way to address the voice of the brand to social media should be the CEO of the company, since, they are highest stakeholder of the company and generally, customers are affirmatively following them. Indeed, they are the best spokesperson of the company to any kind of media viz., social media, broadcasting media. For instance, a Steve job, CEO of Apple inc. is the classic example for representing the brand to the media. He not only preaches but also kept the promising of rendering the best quality product ever the customer’s possessed. It is well suggested that a voice of the brand should be the brand manager because they are the people who construct the framework of branding.
But, I think the best way to address the voice of the brand to social media should be the CEO of the company, since, they are highest stakeholder of the company and generally, customers are affirmatively following them. Indeed, they are the best spokesperson of the company to any kind of media viz., social media, broadcasting media.
For instance, a Steve job, CEO of Apple inc. is the classic example for representing the brand to the media. He not only preaches but also kept the promising of rendering the best quality product ever the customer’s possessed.

]]> http://www.hardknoxlife.com/2010/01/21/dont-make-the-mistake-of-giving-up-the-voice-of-the-brand/comment-page-1/#comment-3710 Steve Poppe Mon, 25 Jan 2010 16:09:14 +0000 http://www.hardknoxlife.com/?p=2167#comment-3710 It is my opinion that social media departments at large companies will grow bigger and bigger. They'll become more sophisticated, have more tools and become quite strategic. This is not a chore that should be outsourced to agencies or interns. It is my opinion that social media departments at large companies will grow bigger and bigger. They'll become more sophisticated, have more tools and become quite strategic. This is not a chore that should be outsourced to agencies or interns.

]]> http://www.hardknoxlife.com/2010/01/21/dont-make-the-mistake-of-giving-up-the-voice-of-the-brand/comment-page-1/#comment-3700 jardenberg kommenterar – 2010-01-22 — jardenberg unedited Fri, 22 Jan 2010 07:43:50 +0000 http://www.hardknoxlife.com/?p=2167#comment-3700 [...] Don’t make the mistake of giving up the Voice of the Brand [...] [...] Don’t make the mistake of giving up the Voice of the Brand [...]

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