Comments on: What is the definition of a Brand? http://www.hardknoxlife.com/2009/12/23/what-is-the-definition-of-a-brand/ A Brand Management blog by Dave Knox @daveknox Wed, 05 Oct 2011 07:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: blackcoffee http://www.hardknoxlife.com/2009/12/23/what-is-the-definition-of-a-brand/comment-page-1/#comment-3228 blackcoffee Wed, 23 Dec 2009 20:26:23 +0000 http://www.hardknoxlife.com/?p=2171#comment-3228 Dave, We started a project that you might find interesting. We're asking people to finish the sentence "A Brand Is…". So far over 400 people have responded. As you might have guessed the definitions span a wide range. Some are fantastic and others absurd. I invite you to share you view. clicky.me/a-brand-is Cheers, Mark Gallagher Brand Expressionist® Blackcoffee® Dave,

We started a project that you might find interesting. We're asking people to finish the sentence "A Brand Is…". So far over 400 people have responded. As you might have guessed the definitions span a wide range. Some are fantastic and others absurd. I invite you to share you view.

clicky.me/a-brand-is

Cheers,

Mark Gallagher
Brand Expressionist®
Blackcoffee®

]]> By: afinanceguy http://www.hardknoxlife.com/2009/12/23/what-is-the-definition-of-a-brand/comment-page-1/#comment-3226 afinanceguy Wed, 23 Dec 2009 16:06:10 +0000 http://www.hardknoxlife.com/?p=2171#comment-3226 Great definition - love that the consumer is the end all be all. Reminds me of a quote from a Unilever guy I heard recently, something along the lines of "no one ever chose our product because they liked our strategy." I especially like how subjective "expectations" and "stories" gets when taken to the level of the individual consumer. So often, we only consider the story we are telling about our brand or encouraging testimonials from loyalists. It is especially important to understand and engage with the stories being told by competition. I stopped reading Seth a long time ago as the signal to noise ratio was just too high for me personally. I figured that when he said anything really brilliant I'd hear about it from others I know. Nice to see it play out, thanks for sharing Dave! Great definition – love that the consumer is the end all be all. Reminds me of a quote from a Unilever guy I heard recently, something along the lines of "no one ever chose our product because they liked our strategy." I especially like how subjective "expectations" and "stories" gets when taken to the level of the individual consumer. So often, we only consider the story we are telling about our brand or encouraging testimonials from loyalists. It is especially important to understand and engage with the stories being told by competition. I stopped reading Seth a long time ago as the signal to noise ratio was just too high for me personally. I figured that when he said anything really brilliant I'd hear about it from others I know. Nice to see it play out, thanks for sharing Dave!

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