Comments on: Now is the time to become a Marketing Technopologist

By: briangroth

briangroth — Mon, 01 Nov 2010 22:34:17 +0000

I've started up a group on Facebook for people to join and discuss the idea of a Technopologist: http://www.facebook.com/pages/Technopologist/1645...

By: Five themes of Brand Manager 2.0 [presentation] « Hard Knox Life (@daveknox)

Thu, 21 Oct 2010 18:54:35 +0000

[...] several times about a trend I call “Brand Manager 2.0″ Whether it’s becoming a Marketing Technopologist or facilitating conversations with consumers, Brand Manager 2.0 is about evolving as marketers to [...]

By: Why should a Brand Manager care about the Venture Capital industry? « Hard Knox Life (@daveknox)

Tue, 11 May 2010 11:19:32 +0000

[...] Showcase in NYC. I have written before about the importance Brand Marketers to start acting like Marketing Technopologists. For me, staying close to the world of start-ups and Venture Capital is an important way to do [...]

By: LISAT2

LISAT2 — Tue, 22 Dec 2009 01:28:37 +0000

Great post – I couldn't agree more that we now enter the Age of the Technopologist. More and more as marketers we appreciate the high granularity state changes involved in someone morphing from not knowing about us to becoming a customer. And that conversion is not about "persuasive" one-way sells that result in some magical Rapture-like state change, but about , quite simply and honestly, incrementally winning people's trust. Such a seismic shift is startling old guard agencies where IT was and still is "in another room" (aka no Technopologists exist).shaking out the technology-laggard boomer encumbents to make way for Gen-Y Technopologists. Kinda cool to watch…

By: @9INCHmarketing

@9INCHmarketing — Tue, 22 Dec 2009 01:04:40 +0000

Dave,
I think you hit the nail on the head by saying that the next generation of marketers will need to create meaningful brand experiences for their customers. My take is that you need to flip the equation. Less tell and more show. Today's businesses are so focused on prospective customers and the almighty funnel that they fail to deliver a tremendous experience to their current customers.
You need to employ a simple concept called 'marketing lagniappe'. Lagniappe is creole for 'the gift' and represents the small gift given by the merchant at the time of purchase. Something thrown in extra for good measure. Today's consumer expects value and you need to overdeliver. Marketing lagniappe is that signature little extra that gets new customers to become repeats, repeats to become frequents, and frequents to become evangelists.
Best,
Stan
'The Purple Goldfish Project'

By: Karen

Karen — Mon, 21 Dec 2009 23:13:19 +0000

I am totally with you, Dave. However, the "big" marketers always spend the most money on proven, predictable models. I worry that until the effect of sales from investing in newer technologies (not CPA banner ads!) can be predicted and measured, we may keep working in our old world models. Sad, but a universal truth is people do what they are rewarded for… which includes Agencies. Whew. As soon as an agency is TRULY evaluated from Senior to Junior on holistic ideas that can be executed first in-store and digitally, they will always present the TV board first. Sigh. I am hopeful and cautiously optimistic… Let's keep fighting this battle!!!! THANKS!