At the beginning of November, producer Fede Alvarez posted a video on YouTube called “Ataque de Panico” (Panic Attack).   Six weeks later, the 5 minute film he produced for $300 has been viewed 3.5 million times and just landed Alvarez a $30 million movie deal from Ghost House Pictures.

When $300 can produce something of this quality, you begin to see why traditional media & entertainment companies are in trouble.  And it also makes you think twice about how much you are paying your agency for that latest TV commercial as well…