Talk about a presentation getting some nice buzz. First Fred Wilson posts about this new presentation he just saw and then Henry Blodget writes about the same presentation on Silicon Alley Insider. Looks like David Gillespie knows how to catch the eye of the right folks in the marketing blog world.
But then again, after taking a look at the presentation myself, I needed to jump on the bandwagon because it really is filled with some great insights. Hands down my favorite quote is this:
Advertising got really good at speaking in 30 second chunks to a captive audience… Then quickly found most brands had nothing to say on the 31st.
(Note: RSS Readers – Click through to see the embedded presentation below.)
View more documents from David Gillespie.
I really like Mike Arauz's comment: ‘If I tell my Facebook friends about your brand, it is because I like my friends – not because I like your brands” It touches on the larger idea that in this space, a brand has to add value to a conversation, showing up only goes so far.
Looks very nice, glad I stumbled upon your article. (not via facebook though
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Dave, thanks very much for the hat tip. The response to the deck was well beyond what I expected, I'm really humbled to have been able to contribute to the conversation, and glad you found some value in it.
And @matt – Mike's comment is brilliant, so much insight available in that snippet!