Comments on: And you wonder why a Brand Manager’s job is tougher today?

By: Debjani

Debjani — Sat, 24 Oct 2009 21:17:26 +0000

Very interesting graphic, particularly the juxtaposition with the 1980's option. I was curious what 'augmented reality' meant and how a brand marketer would achieve that?! Regarding the above comment on newspapers and magazines, would that fall under the 'Press' bucket?

By: Steve Schildwachter

Steve Schildwachter — Fri, 09 Oct 2009 13:29:02 +0000

Thanks, Dave. I posted a similar graphic on my blog this morning, only with no connecting lines, because consumers connect those lines and we don't. That said, "connection planning" is absolutely possible as Michael Graham Syd suggests. And YES, I agree — this is why marketing is so fun today!!!

By: MIchael Graham Syd

MIchael Graham Syd — Thu, 08 Oct 2009 21:27:54 +0000

This graphic makes it clear that Media Strategy is possibly a hollow man when you compare it to connection planning. The media and channel planners are focused on the means not the ends. Connection planning is customer centric. Will Connection Planning come back ? We shall have to wait and see.

By: Maryanne Conlin

Maryanne Conlin — Thu, 08 Oct 2009 19:50:56 +0000

Great graphic and so true. Even in the '80s too much time was spent on media selection and not enough on basics like say, target market and positioning..today it is even worse.

By: Kevin Dugan

Kevin Dugan — Thu, 08 Oct 2009 17:47:28 +0000

What happened to newspapers and magazines on this image? They aren't dead. Not yet.