Shiv Singh pointed the way to a graphic that perfectly captures what Brand Managers are faced with today. The complexity of marketing and media choices has exploded since the 1980′s. But at the same time, this is what makes it so fun to be in brand marketing right now.
About Dave Knox
Dave Knox is CMO for Rockfish, one of the fastest growing digital agencies in the country. Dave is a partner in Rockfish Brand Ventures, serves on the Board of VCU Brandcenter, and is the co-founder of The Brandery – one of the top 10 startup accelerators in the country.