Today is the official launch of “The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning” by my good friend Bob Gilbreath of Bridge Worldwide. Since Pete Blackshaw did such a great job summarizing the book over at AdAge, I will save you another recap. After all, Pete summed up the reason to read the book best when he wrote:

The book is a critical, timely and enriching read for anyone looking to succeed in a world of consumer control, media fragmentation and content co-creation. It’s an honest diagnosis of advertising and marketing pains, but also a practical road map to digging ourselves out of our own hole.

I particularly love that last point because it is something I have touched on before, though not so eloquently. Since the advent of television, we as marketers have been obsessed with mass media and interruption advertising. We prided ourselves on being “better” or “best” and we shouted those claims in the face of consumers.

And we have dug a hole where many people have just stopped listening to us.

In “The Next Evolution of Marketing”, Bob helps shows us a way out of this mess. The book is packed with timely, real world examples and the experience is even carried through with a pretty nifty iPhone app so you can see the examples (not just read about them).

To give a peak, here is a link to download afree chapter of the book. If that isn’t reason enough, Bob himself provides a great summary in the below embedded video:

“The Next Evolution of Marketing” definitely makes my list of Brand Manager Must Reads (and not just because Hard Knox Life is mentioned on Page 265). But seriously, if you are a Brand Manager or Marketer looking to understand where the future is headed, you need to pick up this book.

Well done Bob and the whole team at Cincinnati-based, Bridge Worldwide.

Tags: Brands I Love, Bridge Worldwide, Marketing with Meaning

This entry was posted on Tuesday, October 6th, 2009 at 10:40 am and is filed under Book Review, Brand Management, Brands I Love. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.